Case Study: Repose
Background: As a part of completing the Google UX certificate, I was instructed with designing a mobile-web app for finding a therapist.
Year: 2021
Role: UX, UI Designer
Tool: Figma, Google Sheets
The Research: Early qualitative-based surveys showed some common themes between users:
Cold calling and internet searching therapist offices can be a tedious and painful process. With user’s busy schedules, it can be hard to juggle finding the free time to actually go to an in-person appointment. Users expressed that a lack of information on the website or the info the receptionist can cause some problems during the process.
Persona: Mike
Age: 34 Education: Bachelor's Degree (Marketing)
Hometown: Whittier, California
Family: Married, No kids
Occupation: Advertising
Mike: “Seeing a therapist can be frustrating because of how tedious the scheduling process is.”
Goals:
Mike wants there to be a more simplistic way of actually getting scheduled with a therapist.
Frustrations:
Finds it difficult to locate a therapist that accepts his insurance and has times open for his schedule.
Cold calling a therapist's office can be tiring.
Onto some early Paper-Wireframes
Next, first digital wireframes mockup.
First mock up
Hi-fI Final Product
Through user feedback, we were able to improve the user flow by enlarging certain actions, making text larger and adding small details like an easier search flow, a separate page for insurance info and a more thought-out profile button.
Moving forward
Impact:
Although this was a project in order to get a better grasp on UX. I hope that I will be able to always be improving my skills as a researcher and designer.
What I learned:
Just because I think something should be the way it is, doesn't mean it should.